The Journey To Unmatched Data Insights
Our mission at EasyTrak Solutions has always been to leverage real-time transportation insights and data analytics for powerful fleet management in order and propel businesses forward. We set on this journey to disrupt the existing industry by offering the premier telematics solution globally, Geotab. We’ve reached a new juncture in our journey to empower fleet managers.
We are pleased to announce that EasyTrak Solutions, by Caribbean Transit Solutions, and Ontrac Telematics Corp have merged to create an even stronger Caribbean Telematics brand under the Ontrac umbrella. As the founders of EasyTrak Solutions, we are exceedingly excited about this partnership and the enhanced suite of products we will be offering to the market.
Telematics has long been a differentiator in the international insurance sector for years. It has slowly made its way to the Caribbean market and we are proud to have worked with the best telematics partner in Geotab to bring this technology, coupled with our trenchant insights to the insurance sector in Barbados over the last 8 years. Sagicor General is the pioneer in this sector and has led the movement towards Usage Based Insurance (UBI) with its DrivePal program powered by EasyTrak in 2015. The evolution of the product has been exciting and the millions of data sets captured are unmatched across the region.
Having the ability to plan, forecast and reduce costs in the palm of your hand, is the tool of fleet managers’ dreams.
Merger Announcement
In the opening remarks of the recently held Fleet Management Conference, EasyTrak Solutions, under the Caribbean Transit Solutions umbrella and Ontrac Telematics Corp announced their merger. This strategic merger is set to create an even stronger Caribbean Telematics offering under the ONTRAC brand.
The two companies have over 20 years of combined experience in the Caribbean, moving from competitors to partners will enable regional fleet managers to unlock the power of data! EasyTrak Solutions has been operating in Barbados and the Eastern Caribbean since 2015 and is the Fleet Management and telematics arm of Caribbean Transit Solutions.
The recently concluded Fleet Management 2023 conference was held on Thursday May 4th, 2023 at the Hilton Barbados Resort with several attendees including stakeholders from government and customers of both EasyTrak Solutions and Ontrac Telematics Corp. Also in attendance was strategic partner of EasyTrak Solutions, Sagicor General Insurance who in 2015 launched the first Usage Based Insurance (UBI) offering to the Caribbean with its DrivePal program.
The conference provided an opportunity for the combined teams to demonstrate and showcase solutions that go beyond tracking, including the benefits of understanding driving behaviours and interpreting vehicle information, by leveraging powerful and internationally recognized technologies from partners such as Geotab. Representatives of the global telematics giant, Geotab, were also in attendance to show their support at the event and highlighted the significance of EasyTrak’s growth with them over the past 8 years while pledging it’s support to new partner- ONTRAC Telematics Corp.
“The EasyTrak team have focused for over 8 years on bringing superior business insights to the market and working with the premier fleet management platforms globally to provide local and regional businesses with data analytics not collected or utilised by any other provider. Insights which go beyond GPS tracking and save customers thousands” said Veronica Miillington – Co-Founder & CMO of EasyTrak Solutions.
In a statement, Khalil Bryan – Co-Founder of EasyTrak Solutions shared that “by merging the skills and experience of the two best players in Barbados the local and Caribbean landscape will benefit exponentially”
The Future of Telematics
The Future of Telematics“Though only 30% to 40% of all U.S. fleets are currently using a telematics system to track and maintain their fleets, a study shows 66% of fleets had recouped their investments in telematics. Current advancements in the field of IoT for vehicles (IoV) and telematics are mind-blowing. It is predicted that by 2022, the global vehicle telematics market will be valued at $103 billion.” [Source: Forbes]
Business owners, fleet managers and even governmental decision makers need to embrace new trends in telematics in order to remain competitive,keep track of their vehicles to improve efficiency, driver performance and offer real-time updates to customers. The post pandemic era has shown the growth in delivery services across all sectors, and increased demands from customers. Last mile management therefore should be at the vanguard of operations managers and planners. The value of fleet management systems to business operations is central to success going forward. Certainly in the Caribbean with increasing fuel cost, limited access to low cost EV vehicles and other challenges. In addition, the success of any business that uses vehicles in its core operations demands continuously capturing meaningful data from vehicles and drivers to improve business performance.
